Founded in 1954 by the talented corset maker Ada Masotti, La Perla is the leading Italian lingerie and beachwear maison. Artisan heritage, knowledge of the female body, a blend of innovation and tradition and a strong Italian identity are the founding values of the La Perla universe.
In the second half of 2013, the company was acquired by Pacific Global Management, owned by Silvio Scaglia’s family holding and already active in the fashion industry through the world’s largest model management network, operating under the brands Elite, Women and The Society.
La Perla sells its creations through a network of flagship stores, shop-in-shops and corners located in the heart of the most important fashion districts, as well as being present in the best department stores and specialized boutiques worldwide. The company offers collections of lingerie, sleepwear, beachwear, ready-to-wear and accessories for women and men who aim to express their style with ease and sophistication.
Currently, La Perla has more than 150 stores worldwide, mostly in European countries, many stores in the US and some Asian countries such as South Korea, China, Hong Kong, Vietnam.
In Vietnam, RITAVO is the authorized distributor of this famous brand with the first store at:
- M16 Vincom Center Dong Khoi, 72 Le Thanh Ton, District 1, Ho Chi Minh City.